Design Alchemist

will be teaching an Origami Hat Workshop July 28th for grades 2-5 

http://beamcenter.org

H E I D I L E E​ on visionaireworld : MAD’s NYC MAKERS 

In July 2014, the MAD | Museum of Arts and Design inaugurates NYC Makers: The MAD Biennial, an exhibition that spotlights the creative communities thriving across the five boroughs today. The first exhibition to be organized under the leadership of MAD’s new Director Glenn Adamson, NYC Makers showcases the work of 100 makers—highly inventive artisans, artists, and designers who create objects or environments through exquisite workmanship and skill. Exemplifying the Museum’s ongoing commitment to craftsmanship across all creative fields, the exhibition serves as a platform not only for makers who typically display their work in a museum setting, but also those who operate behind the scenes.The exhibition is structured as a series of immersive tableaus that present the diverse creative output of makers alongside one another. https://www.visionaireworld.com/blog/mads-nyc-makers/

MAD | Museum of Arts and Design's new exhibition gives you an idea of what future artistry might look like. http://bit.ly/1o2CNpM https://www.facebook.com/Visionaireworld/photos/a.220295717984562.71414.150466084967526/877201462293981/?type=1&theater

Bangkok Post The Magazine Coverstory | August 2014: Stylestruck

PHANTASM: Warped shapes, futuristic textures and a vivid collection of color and pattern conjure looks that are bold and illusory. http://www.bangkokpost.com/themagazine

photo: Amber Gray

stylist: Holly Suan Gray

hat: H E I D I L E E Echo Hat

dress: Thom Browne

makeup: David Tibolla

hair: Jakob Sherwood

model: Lisa Kant

interiordesignmagazine June 2014

Matters of Design: @H_E_I_D_I_L_E_E featured in #MADBiennial @MADMuseum #NYCMakers #100Makers Manifesting the #CulturalCapital of #NYC http://www.interiordesign.net

"The breadth of what we’re doing is going to challenge everyone," Jake Yuzna warns. Indeed, the biennial format, to explore a different city each time, should offer the MAD the advantage of a certain amount of innovation, "pushing the possibilities of the institution" as Glenn Adamson notes. 

For the debut edition, a panel chaired by Interior Design Hall of Fame member and design-retail expert Murray Moss vetted nominations. They had been generated during an information-gathering stage that uncovered the pockets of creative experimentation that still exist in New York, despite soaring rents and other financial pressures. An extraordinary wide net was cast. “I don’t know who nominated me. It could have been the museum janitor,” the multitalented H E I D I L E E says. 

L E E acknowledges the she wears “a lot of hats,” among them fashion designer and sculptor. “Right now I am using hats, themselves, as the medium.” Marcel Duchamp would smile at her hat crowned by a diminutive Chinese parasol, the paper covering long gone and the bamboo frame blackened. Even more ambitious is her 3-D printed helmet that encircles the head with mask-like faces partially based on depictions of Echo and Narcissus.  -Craig Kellogg.

Clockwise from top left: Featured in “NYC Makers: The MAD Biennial,” H E I D I L E E’s Echo Hat in digitally printed nylon. 

The Official Guide to NYC http://www.nycgo.com/events/nyc-makers-open

artsy https://artsy.net/show/museum-of-arts-and-design-nyc-makers-the-mad-biennial

@H_E_I_D_I_L_E_E #Origami Hat Workshop for TEENS
@MADMuseum on Friday 7/25/14 at 4pm. Explore your wild side with Mad Hatter H E I D I L E E. Based on the art of folding, origami and troublewits / paper magic, teens will make hats that can be worn and transformed three different ways, like a kinetic toy.

RSVP Now » Only 20 Seats Available! http://madmuseum.org/events/h-e-i-d-i-l-e-e-origami-hat-workshop

Come see the 1st MAD Biennial » July-October 2014 (I’m 1/100 Makers on Exhibition, manifesting the cultural capital of NYC: REPRESENT) http://madmuseum.org/exhibition/nyc-makers

Makers were nominated by a pool of over 300 New York City–based cultural leaders and civic figures from a range of trades and disciplines, including museum curators, choreographers, academics, chefs, musicians, and journalists, with final participants selected by a jury led by Director Glenn Adamson and exhibition curator Jake Yuzna. From world-renowned cultural leaders to emergent enfants terribles, every maker selected demonstrates the highest level of skill in their respective field.

NYC Makers: The 2014 MAD Biennial Hardcover book in Stock Now » FREE SHIPPING http://www.artbook.com/9781890385293.html

NYC Makers: The 2014 MAD Biennial paperback book pre-order http://www.amazon.com/NYC-Makers-The-2014…/dp/1890385298

The New York Times The Arts #MADBiennial opens Tuesday 7/1/14 http://www.nytimes.com/2014/06/30/arts/design/nyc-makers-the-mad-biennial-opens-on-tuesday.html 

Art in America Magazine http://www.artinamericamagazine.com/news-features/previews/its-a-mad-mad-mad-biennial-/

NY Arts Magazine: The International Guide to The Art World http://www.nyartsmagazine.com/?p=18287

#MADBiennial #NYCMakers #100Makers 

Come see the 1st MAD Biennial » July-October 2014 (I’m 1/100 Makers on Exhibition, manifesting the cultural capital of NYC: REPRESENT) http://madmuseum.org/exhibition/nyc-makers

Makers were nominated by a pool of over 300 New York City–based cultural leaders and civic figures from a range of trades and disciplines, including museum curators, choreographers, academics, chefs, musicians, and journalists, with final participants selected by a jury led by Director Glenn Adamson and exhibition curator Jake Yuzna. From world-renowned cultural leaders to emergent enfants terribles, every maker selected demonstrates the highest level of skill in their respective field.

NYC Makers: The 2014 MAD Biennial paperback book pre-order http://www.amazon.com/NYC-Makers-The-2014…/dp/1890385298

The New York Times The Arts #MADBiennial opens Tuesday 7/1/14 http://www.nytimes.com/2014/06/30/arts/design/nyc-makers-the-mad-biennial-opens-on-tuesday.html 

Art in America Magazine http://www.artinamericamagazine.com/news-features/previews/its-a-mad-mad-mad-biennial-/

NY Arts Magazine : The International Guide to The Art World http://www.nyartsmagazine.com/?p=18287

openingceremony “Making is making a comeback… a totally fun, comprehensive, and often gorgeous new show called NYC Makers, at the MAD | Museum of Arts and Design, seems just about right. In only eight months, 350 nominators carefully selected interesting artists andartisans––from fashion designers to small-batch whiskey distillers––working in all five boroughs of NYC, and the culmination of talented winners are on display here all summer long… H E I D I L E E, who was wearing one of her Parasol Skeleton Hats, inspired by Karakasa Obake from Japanese mythology, says she was interested in “the architecture of decay.” What is the line between a beautiful artifact and a piece of art, anyway? Between creative genius and skilled engineering? In this show, there isn’t one; boundaries of all kinds are shattered.” -Austen Rosenfeld. http://www.openingceremony.us/entry.asp?sid=5&filed=MAD+Biennial

Société Perrier: The Global Source for Nightlife & Culture 

How #3D #Hatmaker @H_E_I_D_I_L_E_E Blurs the Line Between #Art + #Fashion. Whether they are worn or displayed, her otherworldly designs will catch your attention. Interview: Jade Moyano https://societeperrier.com/us/new-york/how-3d-hat-maker-heidi-lee-blurs-the-line-between-art-and-fashion/ 

Nine Artists Showing at the #MADBiennial 2014 You Need to Know 
By: Jade Moyano http://societeperrier.com/us/new-york/artists-artisans-and-designers-10-talents-at-mad-biennial-2014-you-need-to-know/

1. John Hatleberg
2. H E I D I L E E
3. Lindsey Adelman
4. Confettisystem
5. Aisen Caro Chacin
6. Chris Pellettieri
7. Phillip Low
8. Raul de Nieves 
9. Misha Kahn

 H E I D I L E E‘s imaginative, highly creative hats are not only fashion statements, they are game changers. By using the innovative 3D printing technique, her carefully crafted designs transcend pre-conceived notions of functionality, as her hats can be seen as adornments or conceptual works of art. Lee is a Rhode Island School of Design grad and recipient of the 2012 The Metropolitan Museum of Art, New York Costume Institute Accessory Design Award, and it’s not surprising that she has changed the way we perceive 3D printing forever. We caught up with the artist to discuss 3D designs, her upcoming exhibit at theMAD Biennial, and why her pieces speak for themselves.


You have pretty much taken 3D printing to the next level with your hats, tell us about a bit about your technique.
H E I D I L E E : Not since the advent of the Internet, has anything this exciting hit the fan. 3D printing connects your imaginarium to a printer and recreates it in solid form. It makes things possible that were never possible before: Imagination bound to creativity. I believe in research, looking for the best techniques in craftsmanship and technology, be it new or old/tried and tested and “turning it on its head” to create fresh, innovative solutions.

What are some of the most important aspects to consider when designing such forward-thinking pieces? Concepts are really important, so when the message and aesthetics are rolled into one, that’s where my design background kicks in: the yin-yang of form and function in ergonomics. Telling a story, but without saying a word. The piece should speak to the viewer, summoning their viewpoints.

I feel like your hats are somewhat educational, since there’s so much to think about when we see one. What have you learned from your own creative process?
I learned that a fashion designer thinks like an “engineer” whereas an artist thinks like a “scientist.” To a designer, an audience is important but for an artist, the audience is optional. A fashion designer’s theme is relevant, whereas an artist theme is free. A designer’s outcome must be produceable whereas an artist’s outcome, imaginable. I’ve learned to cope with inhabiting the intersection of both spheres, moving fluidly and interchangeably, without compromising the integrity of either. 

You will be showing some of your hats at the first ever Museum of Arts and Design Biennial in July. What can we expect to see?
I’m working on getting two headpieces ready for the MAD Biennial. The Echo Hat, consisting of eight faces (that will be chromed for the show), is an IRL visual critique of the zeitgeist we live in: in the age of Snowden, selfies, norm-core, and facial recognition/counter-surveillance technologies it asks, “who’s watching who?” and raises the ethical dilemma of “what are our rights of privacy in the 21st century?” Moreover, the statuesque visages, referencing Classical Greek and Roman mythical stories of Janus and Echo and Narcissus, cause a double entendre-effect in mirroring the viewer’s own face; raising universal questions that date back to antiquity: “Who are you” and “know thyself.” It is also a visual pun on the “Echo Chamber” effect of the Internet: in which information, ideas, or beliefs are amplified or reinforced by transmission and repetition inside an “enclosed” system, often drowning out different or competing views.

WARCHILD

I’m not gonna fight you because maybe you’re right but I’m no saint I’m just a child and you’ve got to learn to love what you can’t undersand just like I’ve got to learn that everything goes on. But something so light can weigh so heavy sometimes though I can’t say that I’m right half the time I ain’t leaving you so easy. 

Warchild I’ll just swear to love you the same way you love me.